11 Nov A Beacon of Hope for Retail
What is the potential for beacon triggered messages for Australian retailers?
In the US and Europe some retailers have already introduced beacon technologies in their physical store to tap into customers’ mobile devices and influence their retail activities.
In Australia a 100 personal trial has been completed. But the legal obligations for retailers will be different in Australia to those require in the US or Europe. Laws on privacy and the use of tracking devices are in place to protect individuals.
The article below considers what is required and the disclosures that must be provided.